EspañolSEO Case Studies and Results You Can Check
Every published SparkSEO case study names the market, starting point, time frame and result measured on non-branded searches. Cards marked “Illustrative SEO plan” show a possible approach, not a client result.
Why Most Results Pages Fail the Test
Many agency results pages show a rising line with no numbers on the axis, a wall of logos and a quote signed with a first name. Buyers have learned to ignore them. Google advises business owners to ask any SEO for “examples of your previous work” and “how do you measure your success?”, and a vague chart answers neither question.
Proof matters because buyers trust other buyers. Research by the Spiegel Research Center at Northwestern University found that a product with five reviews is 270% more likely to be purchased than a product with no reviews. Agency services follow the same logic: you want evidence from people who already paid for the work.
A product with five reviews is 270% more likely to be purchased than a product with no reviews.Source: Spiegel Research Center, Northwestern University
The market, the keyword groups, the starting point, the time frame and the non-branded clicks from the client's own Search Console.
A typical results page
A SparkSEO case study
Case Studies by Service and Industry
Filter published anonymised cases by service or industry. Cards marked “Illustrative SEO plan” explain a possible approach until a client-approved case is available.
Law FirmWork: practice-area pages, attorney profiles and map-pack optimisation for priority service areas.
Starting point: prioritise the practice areas and locations where potential clients need clearer proof of relevance.
Dental PracticeMeasured: calls from Google Business Profile across 3 Barcelona locations over 12 months.
Starting point: 6 of 48 tracked keywords were in the Map Pack Top 3.
eCommerceWork: crawl fixes, faceted navigation rules and product structured data.
Starting point: review indexation, faceted-navigation rules and product markup before forecasting any result.
Real EstateWork: neighbourhood guides for priority districts and a clearer listing structure.
Starting point: map the neighbourhood and property-type pages buyers need before expanding content.
HVACWork: relevant home-improvement outreach and seasonal landing pages tied to priority services.
Starting point: match service-area pages and seasonal queries to the jobs the business wants to win.
InternationalWork: hreflang repairs, market-level keyword research and localised landing pages in 5 languages.
Starting point: 1,180 hreflang errors before the fixes.
No published case study matches this filter yet. New case studies are added as clients approve them.
How to Read Your SEO Performance Report
A few selected case studies cannot show whether a result is typical. A useful results page separates verified published data from illustrative examples and gives each metric its time frame.
SparkSEO's published performance snapshot covers 14 active clients with at least 12 months of data. It reports non-branded growth, Top 10 movement, landing-page gains and AI-answer mentions. You can compare each figure with its measurement period before using it as a reference for your own plan.
The Stanford Web Credibility Project lists “make it easy to verify the accuracy of the information on your site” as its first guideline. A results page that shows losses next to wins is easier to verify, and easier to trust, than a page that shows only wins.
Stanford Web Credibility Project
What We Count
The website-supplied cohort covers 14 active clients with at least 12 months of data and reports non-branded performance at landing-page level.
What We Leave Out
A portfolio average cannot predict an individual client's result. You can assess your keyword groups against their own baseline, separating non-branded searches from searches that already include your company name.
When It Updates
Weekly and monthly reports show performance and progress. Comparing the same landing pages, keyword groups, markets and measurement windows helps you distinguish a lasting change from a short-term fluctuation.
Three Ranking Trends in Your Monthly Report
Website-supplied cohort dataThe diagram illustrates reporting categories. Segment widths do not represent client results or percentages. Your report should show the measured movement for each agreed keyword group.
How to Check the Evidence
Useful evidence explains what changed, how the result was measured and which period the figures cover. A source-linked review can add context, while a clear report helps you judge whether the work matches your goals.
You can request full anonymised reports from SparkSEO at sales@sparkseo.com. The reports let you examine the market, work and measurement period while protecting client details covered by a confidentiality agreement.
U.S. Federal Trade Commission
Announced a final rule banning fake reviews and testimonials in August 2024.
European Union
Directive 2019/2161 lists fake consumer reviews as a banned commercial practice.
Look for a stated market, method, baseline and measurement rather than a detached quote.
Do not treat Google Business Profile calls, organic revenue and AI citations as interchangeable outcomes.
When client names remain private under NDA, an anonymised report can still explain the market, method and measurement period.
How We Measure Results
Non-Branded Clicks
Clicks from searches that do not include the client's brand name, taken from the client's own Google Search Console.
Keyword Group
One approved group of related keywords for one landing page.
Position Change
The change in the average position of a keyword group, measured every month.
Time Frame
From the month the work started to the month of the report.
Questions About Our Results
Which cards describe client results?
Cards marked "Published anonymised case" summarise client results already shared on SparkSEO's homepage. Cards marked "Illustrative SEO plan" describe a possible approach and are not client results. This distinction helps you assess the evidence without confusing a planning example with a measured outcome.
How do ranking changes affect the fee?
SparkSEO's performance-oriented fee follows the monthly ranking movement of agreed non-branded keyword groups. The fee rises when rankings improve, stays at the base fee when stable and goes down when rankings drop. Your report connects that movement to the landing page and keyword group being measured.
What evidence can I request?
You can request full anonymised reports at sales@sparkseo.com. A report can help you review the work, market and measurement period while protecting client confidentiality. You can ask which evidence is most relevant to your sector and goals.
Related Pages
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- Weekly and monthly reports measured per landing page on non-branded keywords.