EspañolOur SEO Process: From Evidence to Lasting Growth
SEO work can become a list of disconnected tasks, such as publishing articles before anyone agrees which page should earn which search. SparkSEO, a performance-oriented SEO agency in Barcelona, uses an ordered SEO process so research, site changes and authority work support the same business goal.
The result is a clear plan for every landing page, a page built to answer one audience need. You see what we are checking, what needs your approval and what changed before the next decision is made.
Our how we work approach starts with evidence instead of a promise. It keeps the work useful for people, transparent for your team and grounded in the pages that can create enquiries, sales or qualified visits.
- One page, one keyword group
- Clear approval points
- Monthly page-level measurement
- People-first content
- White-hat authority building
Based on 14 active clients with at least 12 months of data. Updated October 2026. See how we measure results
How SEO works when every task serves a page goal
Many sites collect audits, new copy and backlink reports without a shared decision about which page should grow first. For example, a service page may receive new links while its offer is unclear, its title misses the search intent and its competitors answer the buyer's questions more directly. That activity creates reports, but it does not create a reliable SEO workflow.
Our process connects each task to a keyword group and a landing page. A keyword group is a set of closely related searches that one useful page can answer, while a landing page is the page a visitor reaches from search. This lets your team judge work by relevance and commercial purpose rather than by a growing pile of deliverables.
The order matters because a page needs a valid target before it needs new content, and it needs a usable structure before it needs authority signals. We prioritize the easiest relevant opportunities first, then add more competitive groups as the site earns trust. That focus helps avoid duplicate pages and artificial repetition.
This is also how we keep AI search work practical. Google's guidance says its generative search features are rooted in core Search ranking and quality systems, so AI search optimization begins with useful content and sound technical foundations, not a separate set of tricks. Google's people-first guidance also says content should primarily benefit people rather than manipulate rankings, a standard we use when reviewing every proposed page. Read Google's people-first content guidance.
The four steps in our SEO strategy process
Rushing from a broad keyword list to link outreach skips decisions that protect your budget and brand. Imagine a regulated clinic: a page may need verified clinical input, a clear service scope and technical fixes before wider visibility makes sense. These four steps create a sequence your team can review, approve and understand.
Keywords and AI prompts audit
We begin with keyword and AI prompt research to examine searches and prompts that signal real demand, then build a priority roadmap around related keyword groups. Your team provides service priorities, markets, seasonal constraints, sales language and existing customer questions. You approve the keyword roadmap, the target landing page for each group and the order of work before production starts.
- Search intent mapped
- AI prompts reviewed
- Priority roadmap approved
Site audit and competitor analysis
Our SEO audit checks current content, site structure and the pages that appear in the Top 10 for the agreed searches. Your team supplies read access where appropriate, existing brand or legal guidance, competitor context and any pages that must remain unchanged. You approve the improvement brief, including what to retain, update, merge or create, before material changes are made.
- Content gaps identified
- Top 10 pages compared
- Brief agreed together
On-site and technical SEO
We improve the approved pages through titles, descriptions, headings, internal links, image optimization and structured data, which is code that helps search engines interpret page details. We also address crawl errors, indexing, speed and duplicate content where the audit shows a real issue. Your team provides editing access or an implementation route, and approves copy, development tickets and any change that affects design, claims or compliance.
- Content improved
- Technical issues prioritized
- Changes approved before release
Off-site SEO and backlinks
Only after the destination page is worth recommending do we assess its backlink profile and plan relevant blogger outreach. A backlink is a link from another website to yours. Your team confirms suitable publications, commercial boundaries and any prohibited topics, then approves outreach themes when needed. The work is white-hat, meaning it follows search guidelines rather than buying ranking signals or automating links.
- Backlinks checked
- Relevant outreach planned
- Quality over volume
A monthly SEO workflow for each landing page
A single sitewide ranking number can hide the page that gained visibility and the page that lost it. For example, a new guide may improve while a revenue service page slips after a technical release. Monthly page-level measurement keeps the conversation tied to the pages that matter.
| Cycle pointCycle point | What SparkSEO checksWhat SparkSEO checks | What you review or approveWhat you review or approve |
|---|---|---|
| Set the baselineSet the baseline | Record the approved keyword group, current positions, SERP changes and page condition.Record the approved keyword group, current positions, SERP changes and page condition. | Confirm the landing page goal and business priority.Confirm the landing page goal and business priority. |
| Complete planned workComplete planned work | Track audit actions, content changes, technical tickets and outreach progress.Track audit actions, content changes, technical tickets and outreach progress. | Approve material copy, claims and implementation choices.Approve material copy, claims and implementation choices. |
| Measure movementMeasure movement | Compare non-branded keyword positions per landing page and investigate meaningful changes.Compare non-branded keyword positions per landing page and investigate meaningful changes. | Add sales context, campaign timing or product changes that affect interpretation.Add sales context, campaign timing or product changes that affect interpretation. |
| Report clearlyReport clearly | Share performance reporting on position and SERP movement, plus progress reporting on audits, content and backlinks.Share performance reporting on position and SERP movement, plus progress reporting on audits, content and backlinks. | Review the report and raise questions with your personal SEO manager.Review the report and raise questions with your personal SEO manager. |
| Choose the next priorityChoose the next priority | Use evidence from the page to propose the next useful action.Use evidence from the page to propose the next useful action. | Approve the next month's focus.Approve the next month's focus. |
SparkSEO provides weekly and monthly reports. Some progress reports can be available in real time through Google Docs or Airtable. See how SEO reporting connects evidence to the next decision.
What your team provides and approves
An SEO partner cannot accurately judge relevance without business knowledge from the people who speak to customers. A manufacturer, for instance, may know that a high-volume product term attracts hobbyists rather than procurement teams. Your input prevents us from treating traffic as the only outcome.
- Business prioritiesBusiness priorities Provide the services, products, locations and customer types that matter now. Approve the order of keyword groups so the roadmap reflects commercial reality.Provide the services, products, locations and customer types that matter now. Approve the order of keyword groups so the roadmap reflects commercial reality.
- Access with limitsAccess with limits Provide read access for the audit and an agreed implementation path for approved work. Google advises giving audit access carefully and understanding what an SEO will do before significant changes.Provide read access for the audit and an agreed implementation path for approved work. Google advises giving audit access carefully and understanding what an SEO will do before significant changes.
- Evidence and expertiseEvidence and expertise Provide source material, product details, case evidence and expert review. This is especially important for health, finance and safety topics, where accurate content needs strong review.Provide source material, product details, case evidence and expert review. This is especially important for health, finance and safety topics, where accurate content needs strong review.
- Brand and legal reviewBrand and legal review Approve claims, tone, images and regulated statements before publication. This protects readers and keeps a useful page from overstating what a business can deliver.Approve claims, tone, images and regulated statements before publication. This protects readers and keeps a useful page from overstating what a business can deliver.
- Sales contextSales context Share seasonal changes, campaigns, stock limits and lead quality observations. That context helps distinguish an SEO issue from a change in the business itself.Share seasonal changes, campaigns, stock limits and lead quality observations. That context helps distinguish an SEO issue from a change in the business itself.
Why research comes before changes, and changes come before outreach
SEO shortcuts often reverse the sensible order. A business might commission articles for every phrase variation, then pay for links to pages that do not answer a visitor's question. The result can waste editorial time, confuse search engines and weaken trust with potential customers.
Target before writing
The approved keyword group gives a page one clear job. It stops two pages from competing for the same need and makes the content brief easier for subject experts to review.
Fix before amplifying
A crawlable, fast and understandable page gives visitors a better route to the answer. Google says technical clarity helps content be ready for discovery and indexing in both Search and generative features. Read Google's AI optimization guide.
Earn relevance before authority
Outreach works best when there is a genuinely useful destination page. Google defines link spam as links created mainly to manipulate rankings, so paid or automated volume is not a sound substitute for relevance. Read Google's spam policies.
How the SEO process turns a vague idea into a useful page
A request such as 'we need more traffic' does not tell a writer or developer what to improve first. Imagine a Barcelona B2B software company with a strong product page that explains features but does not answer the comparison questions buyers ask. The process turns that broad request into a sequence that can be checked.
This is a hypothetical example. The team identifies a related group of comparison searches and AI prompts, then agrees that one existing product page should become the landing page. The audit finds missing buyer evidence, unclear internal links and a slow supporting page. After the content and technical work are approved, relevant industry publications become a sensible outreach audience because the destination gives their readers a useful answer.
- Approve the keyword group, audience and primary landing page.
- Compare the current page with search results and record the improvement brief.
- Publish reviewed copy and technical fixes through the agreed route.
- Measure the landing page monthly before deciding whether outreach is the next priority.
The team gets a traceable reason for each action instead of a generic traffic target. If positions or leads do not respond, the next monthly review points to the page, evidence and hypothesis that need reconsideration.
A sustainable process avoids activity that creates search risk
Some tactics can appear quick because they create many URLs or many links in a short time. For example, city pages with nearly identical text may look like broad coverage while giving local visitors no distinct information. A safe SEO strategy process asks whether each change helps a real visitor and can be explained to your team.
Short-term activity
- Publish a page for every minor query variation
- Repeat keywords until the copy sounds unnatural
- Buy or automate links for volume
- Make changes without explaining their purpose
Human-first SEO workflow
- Consolidate related searches into a helpful page
- Use natural language that answers the buyer's task
- Build relevant editorial relationships and useful resources
- Document the evidence, action and approval
Measurement is transparent, page-specific and human-first
Reports should make it easier to decide what happens next, not hide uncertainty behind a single chart. A page can gain positions while the search results change, or it can lose visibility after a competitor improves its offer. SparkSEO pairs the monthly page-level view with the record of work completed so you can interpret movement before approving the next priority.
Questions about our SEO process
How does SEO work in this process?
SEO starts by matching a useful landing page to a defined group of related searches. We audit the page and its technical setting, improve what blocks relevance or usability, then build appropriate authority through relevant outreach. Each month, we measure the agreed non-branded keyword group for that landing page and choose the next step from the evidence.
What do we need to provide at the start?
Your team provides business priorities, target markets, customer insight, existing brand or legal rules and an agreed access route for the audit. You also identify stakeholders who can approve keyword priorities, claims and implementation. Those decisions keep recommendations connected to the way your business actually sells and serves customers.
What do we approve before work goes live?
You approve the keyword roadmap, page improvement brief and material content or technical changes. For outreach, you confirm boundaries around suitable publications and topics. Clear approval points make the work visible and help protect regulated or sensitive claims.
Why do backlinks come after on-site and technical SEO?
A backlink should send people to a page that answers their need. Improving the target page first gives outreach a credible resource to discuss and prevents authority work from amplifying a weak destination. Google warns that links created mainly to manipulate rankings are link spam, which is why relevance matters more than volume.
Can an SEO process guarantee first place on Google?
No. Google cautions that no one can guarantee a number-one ranking, and it recommends asking an SEO how results are measured and how changes will be communicated. Our process makes the work, assumptions and monthly page-level movement visible rather than promising a position that nobody controls. Read Google's guidance on hiring an SEO.
How are AI prompts included in the SEO workflow?
We review relevant AI prompts during research, then apply the same useful-content and technical principles to the approved landing page. Google says generative search features draw on core Search systems, so the practical task is to make the page clear, useful, crawlable and supported by real expertise rather than create separate pages for every prompt variation.
Get Your Free SEO Plan and Price
Share your website and your personal SEO manager will review it. You receive a plan with priorities, the keyword groups we would target first and a price that follows your non-branded rankings.
- Monthly billing.Monthly billing. Cancel at any time and keep every result you paid for.
- A personal SEO managerA personal SEO manager who is online during Barcelona working hours.
- Weekly and monthly reportsWeekly and monthly reports measured per landing page on non-branded keywords.