EspañolOur SEO Process: Four Steps and a Fee That Follows Your Rankings
Many SEO projects stall before the first change goes live. The agency delivers a 90-page audit, the client cannot tell which fix matters most, and three months pass without a clear owner for the work.
Three Questions to Ask Any SEO Agency
Google suggests three questions for anyone hiring an SEO: what results to expect and in what timeframe, how the SEO measures success, and whether it shares every change with the reasoning behind it. Our process answers all three. It runs in four steps, each step prepares the next, and you see the progress of every landing page in weekly and monthly reports.
A keyword roadmap with a realistic estimate per keyword group before any work starts, and typical timelines by sector in our case studies.
The average position of each landing page's keyword group on non-branded searches, measured every month and shown in your monthly report.
Yes. We log each change in your plan with its reason and summarize the work in your weekly report.
The SparkSEO Process in Four Steps
Each step produces a deliverable you can check, and each deliverable is the input for the next step. Authority work starts only when a page is ready to rank.
Keywords and AI Prompts Audit
Any SEO strategy starts with keywords: the queries people type when they look for the services you provide. Finding the right ones takes more than a tool export. Many valuable keywords are too competitive for a young website, and many popular ones never convert.
AI search adds a second layer. Pew Research Center found that 53% of searches with ten words or more produced an AI summary, compared with 8% of one- or two-word searches. Your buyers' longer questions now get AI answers, so we research the prompts they use as well as the keywords.
We start with terms your site can win now and add competitive terms once your website has gained enough authority.
- A keyword audit for search engines
- An AI prompt audit
- A keyword roadmap ordered by priority
Site Audit and Competitor Analysis
Once the keyword groups are approved, each landing page must answer them better than the current top 10. We analyze your business, products and services, compare your content with the pages that rank, find your strong points and the content gaps, and agree on the changes with you.
Google's guidance for AI search asks for non-commodity content: pages that add first-hand expertise instead of repeating what is already online.
Your experience is the asset competitors cannot copy, so we interview your team and build that knowledge into the page.
On-Site and Technical SEO
Even excellent content struggles when crawlers cannot read it. We organize titles, descriptions and headings, link related pages together and add schema markup (code that labels your content for search engines) where it helps.
Then we fix errors and speed: if the markup breaks or a page loads too slowly, a crawler may abandon it before indexing the content.
- Optimized titles, descriptions, headers and schema tags
- An internal linking plan
- Image optimization
- Error and speed fixes
Off-Site SEO and Backlinks
Every website that links to yours passes some authority to your domain, but links are not equal. Authority is contextual: a link from a site that already ranks for topics close to your keywords carries the most weight.
We find bloggers whom search engines already rank for similar keywords and tell them about your business, so their next article may reference your website. This is blogger outreach, a safe method that follows search engine guidelines.
Our rule: we never buy links, because paid links break Google's spam policies and put your domain at risk.
How Our Performance Fee Works
Most SEO agencies charge a fixed monthly fee for a list of tasks. You pay the same amount whether your rankings rise, stay in place or fall, so you carry all the risk. A list of completed tasks tells you what the agency did, not what your business gained.
Here is how our model handles the same month. Suppose we manage three landing pages. Page A climbs from position 9 to position 4, page B holds its position and page C drops from position 5 to position 7. The fee for page A rises, page B stays at the base fee and page C falls below it. Your invoice reflects what happened on each page.
Page APage BPage C
Base Fee
A fixed monthly amount that covers strategy, content and technical work, outreach and reporting.
Performance Part
A variable amount that rises or falls with the average position of each page's keyword group, measured on non-branded keywords.
Your Monthly Fee
The base fee plus the performance part, calculated per landing page every month. Billing is monthly, and you can cancel at any time.
Because a ranking drop reduces our fee, risky shortcuts work against us. Our incentive and yours point in the same direction.
SEO Reporting and Communication
SEO reports often fail in one of two ways. A 40-page export of every keyword hides the three numbers that matter, and a short monthly email that says “progress is good” hides everything. Both leave you unable to judge the work.
Google advises business owners to expect an SEO to share all the changes it makes, with detailed information about its recommendations and the reasoning behind them. We build our reporting on that standard.
Weekly Report
The work done this week, the work planned for next week and any decision we need from you.
Monthly Report
Each landing page, its keyword group, the average position and the change since last month, plus the fee calculation that follows from it.
Your Personal SEO Manager
One person who knows your account, answers your questions and joins your calls. Online Monday to Saturday from 9:00 to 20:00 and Sunday from 9:00 to 18:00 (GMT).
| Landing page | Keyword group | Tracking status | Monthly review |
|---|---|---|---|
| Example service page | Priority service queries | Tracked monthly | Compare with prior month |
| Example location page | Local-intent queries | Tracked monthly | Record actions and changes |
| Example resource page | Informational queries | Tracked monthly | Agree next priorities |
Your First 90 Days
Audit, keywords and plan
Keyword and AI prompt audit, site and competitor audit, approved keyword groups and the first roadmap.
On-site and technical fixes
Content changes on the first landing pages, technical fixes and internal linking.
Authority and first review
Blogger outreach starts, and we review the first full month of ranking data with you.
Frequently Asked Questions
How long until I see results?
Some changes show their effect within days, especially fixes on websites that are already optimized. A major shift in positions generally happens within months. Your weekly report shows early signals, such as new pages indexed and rising impressions, before rankings move. Our case studies show typical timelines by sector.
What kind of results can I expect?
In simple words: more conversions. SEO-optimized websites usually rank higher and convert better, and we measure the result as non-branded clicks and positions for each landing page.
How often will you communicate?
You get a weekly report, a monthly report and a personal manager who is online every day of the week. Calls follow your schedule.
Can I cancel at any time?
Yes. Billing is monthly, and you can cancel at any time.
Will you share every change you make?
Yes. We log each change in your plan with the reason behind it, the standard Google recommends for every SEO.
What access do you need to my website?
For the audit, we ask for read-only access to Google Search Console, as Google advises. Edit access to your website comes later, once you approve the plan.
Get Your Free SEO Plan and Price
Share your website. Your personal SEO manager will contact you with a plan and a price.
- Monthly billing. Cancel at any time and keep every result you paid for.
- A personal SEO manager who is online during Barcelona working hours.
- Weekly and monthly reports measured per landing page on non-branded keywords.